Endeavor sits apart from most other Canadian snowboard brands by having more going for it than just being from Canada. Originally formed by a group of friends, it has grown into a true bona fide snowboard brand. By making great products and marketing them well they have grown over the years to become one of the most respected rider owned snowboard brands. Founded and grown by Max Jenke, Scott Serfus, Randy Ross, Chris Martin (not THAT Chris Martin ;-), Rob Dow and Paavo Tikkanen they are proof that you can build a strong brand without selling out your core values.