Every so often something comes along that makes you stand back and re-evaluate everything. O-Matic has had that effect in snowboarding. It has made the whole industry take stock of what they are doing and re-plan their entire future lines. The brainchild of some of the most respected people in the sport, it has totally shaken up snowboarding on the other side of the Atlantic and is set to replicate that over here. Formed by ex Thermal and Jeenyus top man Jason Kanes with former half pipe world champion Todd Richards and legendary rider Tara Dakides, it offers some of the sickest boards available at prices that are just unbelievable. Welcome to the future today.