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It's 20 years now since K2 entered the snowboard market, and over those years they have established themselves as one of the most progressive and diverse brands around. They have done this by sticking to the fundamentals of snowboarding and not falling into the trap that many other ski owned companies fall into. Being run by snowboarders for snowboarders has shown clearly over the years and has helped K2 to become one of biggest names in the sport. From the early days with the likes of Dan Donnelly and Nick Perata through to the progressive team of riders today, K2 have always been at the forefront of snowboarding. Here's to another 20 years.