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If ever there was a brand that is 100% about snowboarding, then Yes is that brand. Unlike every other snowboard company out there Yes doesn't have a marketing department, it doesn't have sales managers shouting sell more boards, it doesn’t have shareholders shouting where are my dividends, it doesn’t have a big multinational company behind it shouting increase profits. What it does have is four of the best riders on the planet calling the shots. Romain De Marchi, DCP, JP Solberg and Tadashi Fuse are Yes, they design it, they sell it, but most importantly they ride it. Yes is 100% snowboarding, nothing more, nothing less. Yes is about snowboarders taking back snowboarding, it's about a movement rather than about the brand, this is snowboarding.