A relative newcomer to all things snowboarding, Adidas have not wasted any time making an impact.
They released their first range of boots and apparel in 2012 whilst announcing their uber team of snowboarding pros. Working with these established athletes, Adidas have been able to combine their R+D and sports manufacturing with rider knowledge and experience.
The snowboard clothing and snowboard boots may use the latest technology but they still pay homage to Adis Dassler (founder of Adidas in 1949). All items retain the original trefoil logo and some of the boots are styled around iconic Adidas trainers – the Samba and Superstar.
Having won industry awards they are impressing the right people and we can only expect more from Adidas in the future.