Brand Focus DC Snowboarding
Image Source: DC
Swapping wheels for the white stuff, DC’s attitude to snowboarding brings the city playground to the mountains. Designing a range of snowboard clothes for today’s all season snowboarders, that are the perfect mix of workwear edge and hard-core performance.
Having brought the same professionalism to their snowboards as they do to their snowboard clothing, they offer precision and playfulness in every board. Delivering heavy-duty innovation, their durable snowboard decks and sub-zero outerwear provide a no-nonsense park style with substance to back it up.
Snowboard Fashion & Gear
DC has been bringing street style to the backcountry and beyond since way back. An international wrecking crew of some of the raddest snowboard riders and their 'ride or die' lifestyle has led to a series of trends and events celebrating this street to peak style.
“Keeping things strictly no comply, our men’s snowboard products are built for the world’s best riders – designing styles for the next gen powder hound, hungry for innovation.” D.C
Dominating the urban jungle with their snowboard riders, DC has made a lifestyle out of owning the city streets. They were one of the first skate-to-snow brands to ignore the park and shred their local features. Making detailed designs inspired by our favourite urban shredders, DC has become synonymous with an inner-city hybrid style, blending concrete classics with cutting-edge technology.
Find out more about DC using SympaTex in their clothing: www.dcshoes-uk.co.uk
Starting out as a bunch of park rats with a connection to the cities they called home, the DC riders are a creative force that combines elite snowboard veterans and gutsy young guns. Working together to push the status quo, they are cracking skulls and breaking bones on their way to the top.
A mashed up collection of the team’s most recent video footage in one mini film
Connect With The DC Snowboard Crew
Supporting some of the biggest names on the urban snowboarding scene, D.C have taken snowboarding events off the hill and back to the city, hosting rail jams. They are also on the hunt for inner-city vanguards - travelling from peak to peak in search of this season’s unknown heroes. Scouring the globe on the search for something special, you can check out all the action as it happens by following their pros and AM all-stars on the DC blog.
DC's Hit & Run
DC Shoes hosts a legendary snowboarding competition called Hit & Run. Hit & Run is a unique snowboarding event designed to test a snowboarder's all-around riding skills. The course combines the turns and speed of a traditional banked slalom with the features of a slopestyle event.
Highlights of last year’s event in Meribel
Find out more about DC Snowboarding here: www.dcshoes-uk.co.uk.