WearColour is a Swedish lifestyle brand and was founded in 2010.
We create garments that express trends influenced by Swedish fashion and design heritage.
Our collections bridge the gap between the wild outdoors and modern urban culture, and the gap between technical performance wear and casual clothing. We want our garments to inspire people from different generations, backgrounds and cultures to enjoy adventures, whether that is exploring mountains or getting lost in big cities. They are not made to sit on a shelf; go out and face life's challenges.
Through close collaboration with our family of athletes, we have a wealth of knowledge and understanding of quality and functionality to satisfy all kinds of needs for you to be able to explore your own active lifestyle.