Combining responsive and dynamic performance with class-leading levels of fit and comfort, the all-new Drive is the perfect binding for all-terrain riders who want to get the most out of their snowboarding. Utilising Now's advanced SkateTech, the Drive delivers a quick and agile response that takes minimal effort to get maximum performance, meaning you can ride hard and fast without having to ride aggressively. However, if you want a more mellow day on the hill, don't worry. The Drive's all-new state-of-the-art Asym FRS straps feature Now's Flip-It technology. Flip-It lets you flip the straps between each binding and fit softer bushes. This quick and easy change transforms the Drive into a surfier binding that gives you a more relaxed ride. But the Drive isn't just about performance; it's also about comfort. Thanks to that new Asym FRS Flip-It strap, 3D toe straps and padded foot-pillow, it's also one of the most comfortable bindings you can strap into.
Stiffness: 7.5 Type: Freeride/All-Terrain
- Skate-Tech • Flushcup Technology • Highcup Compatibility • Hanger 2.0 is Nylon with 30% Glass Fiber
- Asym FRS Flipit Straps • PA66-C buckle levers • 3D Contour toe straps • NOW tool-less adjuster straps
- Asym FR Highback • Post is Nylon with 30% Carbon Fiber* • 4x4 Disc is Nylon with 50% Glass Fiber
- Bushings Hard (55 shore) • Lifetime warranty program • All-mountain/Freeride
Colours: Black (901) Arc Blue (934)
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Size
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MP
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US
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Euro
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UK
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M
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[25-28.5]
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[7-10.5]
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[39-43.5]
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[6-9.5]
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L
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[28-30.5]
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[10-13]
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[43-47]
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[9-12]
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NOW DRIVE TECHNOLOGY
Skate Tech:
Traditional bindings diminish energy transfer by the flexing and bending their baseplate, forcing you to crank your straps down harder, ride with more forward lean, or run taller and stiffer highbacks; this leads to more foot fatigue and pain. NOW bindings bypass the middle of the snowboard and direct your energy straight to the board's edges. They do this by mounting the baseplate via their exclusive Kingpin design. Taking its inspiration from skateboard trucks, this kingpin acts as a fulcrum, transferring power directly to both the board's toe and heel side edges. The increased efficiency means you ride with less effort and don't need to crank your straps so tight, so you get increased performance and can also ride for longer.
Hanger 2.0:
The 30% Glass Hanger 2.0 offers a widened heel cup footprint when compared to the original Hanger 1.0. to improve boot-fitting compatibility. The drop-down medial wall adds lateral flexibility, while snow clearing channels prevent ice build-up underneath the highback legs.
Asym FRS Strap:
This new Asym FRS strap features a "power spine" which adds a layer of support and comfort, and is perfect for navigating steep-and-uneven terrain or laying down some hearty power carves. This strap moulds perfectly to any type of boot and offers just the right amount of flex. Take advantage of its Flip-it functionality for either freeride or freestyle mode—you choose!
Asym FR Highback:
Asym Geometry • Minimilist Internal skin with top padding • Lateral hook for added support and power • Top Flair which dampens chatter and eliminates calf-bite • Flex rating: 7
3D Contour Toestrap
If you just can't get enough grip, then Now's 3D Contour Toe Strap is what will make the cut. This strap is not only super grippy but also moldable, and can be used on either the tip or top of your boot
PA66C Buckles
The PA66-C buckles are made with the same high-grade composite Carbon Fiber blend found in the
O-DRIVE hanger. This extremely light and strong material reduces the overall buckle weight by 20%.
Hinge Connector
The Hinge Connector design allows the straps to move out of the way when stepping in and out.
It is strong and durable and helps reduce strap damage and wear.
