Two action sport obsessed brothers from Salt Lake City were fed up with getting smashed to bits every time they went mountain biking and snowboarding. They needed better protection and were struggling to find it at a reasonable price.
Making their first prototypes in the late 90’s they soon became popular with the locals, combining practical design and value for money. After this, they branched out into accessories for snowboarders and attracted several professional athletes to the brand.
Today they produce over 200 products - keeping true to their roots of quality at an affordable price.