After decades of riding as a pro snowboarder and exploring the world's most gnarly backcountry, 2009 was the year Jeremy Jones decided to start making snowboards. Making the most of his industry contacts, his experience and a whole lot of get-up-and-go he set about realising his dream of high performance, durable and sustainable snowboards.
Experimenting with new materials and construction- Jones are one of the main instigators in pushing forward snowboard design. Going far beyond a set-back stance and a big nose, they have developed a collection of pow-shredding boards to suit different styles and approaches to snowboarding backcountry terrain.
As well as creating amazing eco-friendly snowboards, Jones are part of the ‘1% for the planet’ collective. A group of businesses that all gift one percent of their sales to non-profit sustainability organisations.
Jones donate their 1% to POW (Protect Our Winters) – a charity set up by Jeremy Jones himself, which: organise brands, athletes and locals into a collective force to achieve change, lobby Washington D.C to implement climate change policies and reduce deforestation and introduce tree planting schemes.